Celebrating Festivities with the launch of PizzArt 2 by Anchor
10 October 2019 2 Min Read
We just celebrated the festive season with a lot of cheesiness! Launched on 5th December 2017, the PizzArt 2 campaign takes the enjoyment of pizza a notch up by infusing global food trends into local favourites, elevating the pleasures of pizza to a whole new level.
Anchor Food Professionals’ Advisory Hot Cooking Chef, Chef Noorfiruz Bin Mohamad Nor and Director of Anchor Food Professionals, Ms Linda Tan cutting the Deep Cheese Pizza at the launch
PizzArt 2 Campaign, which will run from December 2017 to May 2018, were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help our partners create more excitement and variety in our offerings. These pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens.
PizzArt 2 by Anchor range
We hope to trail blaze the increasingly popular innovative pizza movement in Malaysia. The likely Malaysian favourite, PizzBurger features a succulent grilled minced lamb patty stuffed with Anchor Mozzarella Shredded Cheese, Anchor Colby and Cheddar Cheese and baked in light crust with Anchor Butter. The Deep Cheese Pizza draws inspiration from the Chicago-authentic deep dish pizza, featuring an elevated layer of stuffing filled with creamy, delicious Anchor Mozzarella Cheese and Anchor Colby and Cheddar Cheese with a hearty Putanesca filling.
Quality ingredients imported from New Zealand that were used in the recipes: Anchor Extra Stretch Mozzarella Cheese, Anchor Colby and Cheddar Shredded Cheese
The Pizza Roll oozes cheesiness with every bite as it’s stuffed with Anchor Mozzarella Cheese, Anchor Shredded Parmesan Cheese and Anchor Colby and Cheddar Cheese, Masala lamb and spinach – perfect for breakfast and as snacks. The wholesome UltiMeat Pizza ambitiously features a pizza base made entirely out of ground chicken breast deep fried to crusty perfection before being baked with Anchor mixed cheeses on top, great for sharing with loved ones. The salmon-filled Cheese Pretzza, as the name suggests, incorporates Anchor Cream Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.
PizzBurger Eating Competition for the media
Similar to the first campaign, we provided various marketing activities to support the launch of the new menu. These include a workshop for participating customers, media coverage, premiums to diners, POSM and collaterals for the restaurants as well as supporting outlet social media sites with relevant postings in the coming months. We currently have 16 customers who will introduce two or all of the five PizzArts in their restaurants based on the preferences of their end consumers at their geographic location and we will be adding on more outlets in the next few months.
Check out our list participating restaurants at the link here.
The Anchor Food Professionals team who made it happen