Grass-fed Goodness
Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass and one of the few places where cows can graze on grass year-round, making it one of the best places in the world to produce dairy. New Zealand farms the way nature intended.
Our New Zealand farmers partner with experts to grow healthy, nutrient-rich grass. Because healthy cows make milk that’s full of goodness. Better for them. Better for your recipes.
New Zealand enjoys a temperate climate and is perfectly suited to growing grass.
Our cows consume 96% of their diet as grass.*
New Zealand has some of the freshest air in the world.
*Grass and pasture may be used interchangeably. Grass is classified as grass, grass silage, hay and forage crops. 96% is an average calculated on an ‘as consumed’ basis. Average is measured over previous three seasons data and subject to minor variation.
Fresh grass makes our butter golden
Our grass-fed New Zealand cows make delicious butter with a creamy golden colour thanks to the beta-carotene in our grass. Full of goodness for your recipes.