From Grass to Glass

28 September 2017 2 Min Read

Singapore Anchor Food Professionals is proud to present their first ever collaboration with The Soup Spoon, “From Grass to Glass” that runs from 7th Sep to 2nd Nov 2017.

Anchor FP With SouperChef

Singapore Anchor Food Professionals pictured here with SouperChef Anna Lim, the co-founder of the Soup Spoon, and her marketing team at the 1st launch party held on 6th Sep at The Soup Spoon outlet in Marina Bay Link Mall.

The Soup Spoon is a category leader that many Singaporeans frequent for a bowl of yummy and hearty soup packed with nutritious ingredients. The main objective of the campaign is to promote our brands through New Zealand-inspired soups that SouperChef Anna, the co-founder of Soup Spoon, has specially created using Fonterra Cheese & Cream. Recently Singapore National Account Manager Eugene Lim accompanied the Soup Spoon Leadership Team to Fonterra farms and factories, to build their understanding of the potential in featuring New Zealand and Fonterra brands.

SouperChef Anna was deeply inspired by the stories and experiences that the staff and farmers at Fonterra have shared during her trip to New Zealand. It has been a wonderful journey thus far for Singapore Anchor Food Professionals to have a partner like The Soup Spoon that also strongly believes in the importance of providing the best dairy to consumers from a trusted source.

There are 2 rounds of soup launches with each round pushing out 3 unique soups. The 1st round is from 7th Sept to 4th Oct and the 2nd round is from 5th Oct to 2nd Nov. Singapore Anchor Food Professionals are providing various marketing activities to support the launch of these new special soups. These include sponsorship of Mainland cheese starter set for a social media contest, Anchor vouchers to The Soup Spoon consumers when they purchase the special soups and a pair of air tickets to Auckland for a lucky draw contest. Click here to download the e-magazine to read more on SouperChef Anna’s personal experience at Fonterra’s farms and factories.

three special soups

Invited guests at the 1st launch party got to try three special soups (pictured here from left to right): Lamb Ragu with Gremolata, Maori-Inspired Boil Up and Butter Chicken Masala. They are available at all The Soup Spoon outlets from 7th Sep to 4th Oct.