Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass.
Our cows consume 96% of their diet as grass, and spend over 350 days of a year on pasture, which is more than anywhere else in the world.
All feed grown in New Zealand for our cows is not from genetically modified plants; New Zealand has strict laws against breeding and growing genetically modified plants.
Our Fonterra Grass and Pasture-Fed Standard is certified and audited annually by AsureQuality, an independent Conformity Assessment Body (CAB).
*Grass and pasture may be used interchangeably. Grass is classified as grass, grass silage, hay and forage crops. 96% is an average calculated on an ‘as consumed’ basis. Average is measured over previous three seasons data and subject to minor variation.