Providing all the ingredients for success through our innovative dairy and business know-how.
To observe, analyse, and influence web-browsers (who may be customers or other key stakeholders) to make important buying decisions using clear, concise and engaging content on digital platforms.
The set of character traits that guide our brand expression.
We’re passionate foodies who enjoy sharing our inspiration and know-how in ways that are relevant – for every single customer around the world. We’re enthusiastic and energetic, and love working together.
We’re driven by a desire to make life easier, smarter, faster and more cost effective for our customers. Our world-class thinking comes with decades of practical expertise – which we share with a generosity of spirit.
“In an always-on, quick turnaround, constantly changing market – Anchor Food Professionals is a great choice of partner to help my business grow. They get me, I rate their products, I trust them 100%, and they really know their stuff.”
For the latest Brand Guidelines, visit the Anchor Food Professionals Brand Assets folder on Brand Central.
Contact the Anchor Food Professionals Brand team for any queries you may have.
SEO (Search Engine Optimisation) is a digital marketing stream that aims to improve the organic visibility of a website on search engine results pages (such as Google, Bing, etc.).
SEO encompasses a range of tactics that content producers can utilise to improve the digital performance of a website.
Read the attached document on how you can optimise your content SEO using some key tips.
If you are writing content, you should always look to how you can optimise for SEO. We have resources to help!
When choosing a component, make sure to choose the component that works best with the information you have.
Stick to the character limits to utilise the component design.
Assets support our content and design but are also vital for SEO and page performance. If our assets aren't maintained correctly, we risk our health score and site ranking being impacted.
Managing/maintaining assets is hard work and so we need your support to keep the files clean.
You must also be sure that you have licensing for the image you are uploading to the Dam.
* Size is important - images that are too big will slow a page's loading time
Image metadata is even more important for SEO.
Metadata within the Dam includes:
We have the ability to directly edit within AEM Dam:
You can add this after you have uploaded an image.
See the screenshot below where you can edit these.
Image tags help us as authors to find the images we want to use.
Once you have sized and named the file correctly, uploaded it, and added in metadata, you are now ready to add tags to the image. This will help us when searching for an image.
You can find tags under: AFP - Filters
Under 'Properties (p)
We use YouTube to add videos into AEM.
Learn how to upload videos below.
To make the most of YouTube as a channel, we need to ensure we:
Once you have inserted the video URL, add a relevant image (either a screenshot of the video or other).
Anchorfoodprofessionals.com has many collaborative authors helping to create the site. These are some simple ways of working statements to make the process easier for everyone.
The flow diagram below shows how the work is distributed between key stakeholders.