Sep 13, 2023
4 mins read
We had a wonderful time at this event and seeing the culinary industry in action. We were involved in many activities during the 4-day event; from having our Global Advisory Chef; Steven Ong as a judge at the renowned Worldchefs Global Chefs Challenge - semi-finals, Asia region, to meeting with industry professionals and sharing our Anchor Food Professionals products with the world!
Showcasing our high-performing Dairy products designed for Foodservice
Anchor Food Professionals showcased an assortment of products carefully crafted to meet the needs of foodservice professionals. Our offerings included New Zealand butter, cream cheese, and creams. We had the pleasure of demonstrating how these products can elevate culinary experiences in foodservice kitchens.
Worldchefs Asia Semi Finals Competition
A key highlight for foodies at the event was watching the Semi-Finals of the Global Chefs challenge. As Worldchefs exclusive dairy sponsor, it was great to see the competing chefs using our high preforming Anchor Food Professionals products in their creations. We're looking forward to seeing the winning chefs at the grand finals - Worldchefs global chef challenge in Singapore in October 2024 where over 5000 chefs from 110 nationals will compete in winning the grand title!
Delicious samples were a hit!
The foodie WOFEX atmosphere was fantastic, and our Anchor Food Professionals samples really stood out to our guests. Among them, our Ube Tres Leches took centre stage! Chef Christine De La Fuente, created this based on understanding trends in Philippines. She was also at our booth, sharing and explaining her creations to customers. Being able to have our chef in person, to explain the story behind her creations, guide customers through the taste of products, and have recipe QR codes available for customers to try, garnered a lot of attention from event attendees
An Insight from Our Advisory Chef
Global Advisory Chef Steven Ong shares his experience of the event:
“One of the event's highlights was our partnership with Worldchefs. With this partnership, we are expanding our network and nurturing our professional bonds with chefs and some of the most influential food & beverage players around the globe. We proudly sponsored the esteemed semi-finals of the Global Chefs Challenge, seeing more than 10 countries competing in various categories. As a judge, I felt honoured to be one of the judges witnessing young talents from diverse backgrounds showcasing their skills at such a high level. Our premium Anchor Food Professionals dairy products played a significant role in elevating their performance, which is most satisfying.”
Unforgettable moments and great connections
Throughout the event, our Anchor Food Professionals team experienced many memorable moments. It was great to have a visit from the New Zealand Ambassador Peter Kell, as well as influential food bloggers like The Bald Baker, social media personalities, and local culinary maestros. However, the most cherished memory was the genuine smiles of our visitors interacting with our team, products, and the food of course!
We had such a fantastic time connecting with you all at the event, and look forward to seeing you at the grand final of Worldchefs Global Chefs Challenge taking place in Singapore on the 22nd to 25th October 2024.