Grass-fed Goodness

In New Zealand, we farm the way nature intended, with our cows grazing on lush pastures. Grass is a natural food source for cows and New Zealand has the ideal natural environment for growing it. This means our cows can graze on grass year-round, making up an average of 96% of the average Fonterra New Zealand cow’s diet. 

Our New Zealand farmers partner with experts to grow healthy, nutrient-rich grass. Because healthy cows make milk that’s full of goodness. Better for them. Better for your recipes. 
Natural food source

Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass. 

Grass-fed cows

Our cows consume 96% of their diet as grass, and spend over 350 days of a year on pasture, which is more than anywhere else in the world. 


All feed grown in New Zealand for our cows is not from genetically modified plants; New Zealand has strict laws against breeding and growing genetically modified plants. 

Third-party certified

Our Fonterra Grass and Pasture-Fed Standard is certified and audited annually by AsureQuality, an independent Conformity Assessment Body (CAB). 

*Grass and pasture may be used interchangeably. Grass is classified as grass, grass silage, hay and forage crops. 96% is an average calculated on an ‘as consumed’ basis. Average is measured over previous three seasons data and subject to minor variation.

Fresh grass makes our butter golden

Our grass-fed New Zealand cows make delicious butter with a creamy golden colour thanks to the beta-carotene in our grass. Full of goodness for your recipes.