9 mins read
Stuart Robertson, founder of Mean Business, shares his strategies. Covid-19 has shown us how quickly our businesses can be turned upside down by influences outside our control. Events like pandemics, fires, civil emergencies and even an economic downturn can strike at any time, and as a business owner it’s important to plan
for these and build contingencies so that you can adapt.
One important thing we can do to help preserve our revenue during these tricky times is to make sure we operate a flexible business model. One that can be easily tweaked and adapted to help you survive when the unexpected strikes.
Ready Meals with the cooking or reheating to be done at home is one way to diversify, customers pre-order on-line in advance, and choose pickup or delivery through platforms such as Uber Eats, Zomato or Deliver Easy.
The benefits of Ready Meals include being able to manage staff and food costs through a predictable presale model. Start with a small menu changing regularly and communicate directly with your customers through social media, look to introduce regular dishes on certain days of the week or themes to continually create interest and broaden the options for customers. Some food outlets are using this method to provide customers with their most popular menu items so they can still enjoy them in the comfort of their own home.